Monday 7 April 2014
Our Client Wins Big
Today is all about the fabulous Claire and her brilliant win! We helped Claire to create Air & Grace from naming of the brand and Tender Loving Air technology to design of her beautiful identity.
Thursday 30 January 2014
Who needs a consumer zoo?
In the classic marketing model consumers aren’t that different from animals in a zoo – the consumer zoo. We observe them behind glass. We pay researchers to decode their behaviour.
But in such unnatural conditions insights and ideas are not based in truth. The best way understand consumers is to take down the dividing walls. And create the conditions for genuine openness, sharing and collaboration.
We offer a proper co-creation process, in the sense that consumers play a hugely significant role in the way we develop creative ideas.
We bring together creative consumers and insightful designers and strategists, to build emotionally resonant and distinctly differentiated ideas for branded products and services.
Our emphasis is on verbal and visual positioning – it’s not enough to have a good idea, you have to own it - 100%. To have a point-of-view, as well as a point of difference.
But in such unnatural conditions insights and ideas are not based in truth. The best way understand consumers is to take down the dividing walls. And create the conditions for genuine openness, sharing and collaboration.
We offer a proper co-creation process, in the sense that consumers play a hugely significant role in the way we develop creative ideas.
We bring together creative consumers and insightful designers and strategists, to build emotionally resonant and distinctly differentiated ideas for branded products and services.
Our emphasis is on verbal and visual positioning – it’s not enough to have a good idea, you have to own it - 100%. To have a point-of-view, as well as a point of difference.
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