Introductions: Brand meet Sustainability

When perspectives and experience are shared, good things often follow. Many of our projects involve us bringing together both the Brand and Sustainability teams within a business, which can provide/lead to rewarding new directions for both parties.

1. Brand realises that Sustainability isn't all sandals and sacrifice, but has the potential to reinvigorate, and provide compelling content. For example, brands need stories about sustainable sourcing to meet with consumer expectations of authenticity and transparency. People also like brands with purpose and point of view on the world. Sustainability can help to shape this.

2. Sustainability realises the potential that Brand has to make things happen. A sustainability strategy is no good unless it can be realised. Brands can turn complex stuff into a "Wow!" factor. It's brands who create the desire within consumers to think and act differently.

So if you want a new perspective on the role of your category in peoples' lives, or a way to connect on a deeper level with the people who buy your product let us introduce Brand and Sustainability.