5 things marketers should know about social media

As more and more brands become social, those who engage best will stand out.  Robyn Pierce from The Crocodile spoke at a session for Our Design Agency recently. She looked at the key trends coming out of  The Social Media Marketing Report and talked about the 5 things marketeers want answered about social media (tactics, engagement, measurement, tools and strategy).



The study surveyed over 3,000 marketers with the goal of understanding how they are using social media to grow and promote their businesses. 97% of respondents said they use social media marketing and a significant 86% indicated that social media is important for their business.

Robyn concluded by stressing the need for fantastic content and said that continued to be the challenge for all marketeers. So perhaps unsurprisingly, according to report, YouTube holds the top spot for future plans. 69% of marketers plan on increasing their use of YouTube making video the top area marketers will invest in this year. The tactic marketers want to learn most about is blogging. While 58% are already blogging, 62% want to learn more about it and 66% plan on increasing blogging activities in 2013.