Wednesday 12 June 2013

Our Breakfast Club: sustainability and social media

We set up Our Breakfast Club as a forum for clients get together and get inspired before work. It's a small and informal breakfast session designed to encourage discussion and sharing. Come along next time and listen to our two chosen speakers talk about the big topics of the day over coffee and croissants.

Huge thanks to everyone who came along to our very first breakfast club and made it a great success. Special thanks to our speakers Alex Cole from Sainsbury's and Robyn Pierce from The Crocodile. Listening to both of them you really got a sense of how sustainability and social media are intrinsically linked when it comes to having an authentic and transparent brand.

First up Alex talked to us about sustainability at Sainsbury's. She spoke of the importance of having a brand or company with character and the right values. She quoted Lincoln, "Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing."

 

Next Robyn looked at the key trends coming out of  The Social Media Marketing Report and talked about the 5 things marketeers must know about social media. She stressed the need for fantastic content and said that continued to be the challenge for all marketeers.



We are already planning the next breakfast club and we'd welcome any ideas or suggestions for topics or people to speak in the future. Is there someone you've always wanted to see speak or ask a question? Is there a topic you'd really like to debate with others? If so then please do email us at hello@our-design-agency.com.


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