Brands need social energy

It's getting tougher and tougher for brands to standout, so standing for something is the the new way to make an impact. A few years ago I helped to make this little video about brands that were differentiating themselves with what we then referred to as 'social energy'.

They were moving in the marketplace with purpose. I came across this today and it made me smile, and realise why I do what I do all over again. I hope you enjoy it.