Is your brand improving quality of life?

There's a shift of focus happening in our society. From standard of living - a financial measure - to quality of life - based on our sense of wellbeing. But a study of 50,000 people in 14 countries, the Havas Media's Meaningful Brands study, showed that in the UK only five per cent of respondents believe that brands have a positive impact on their health, fitness, happiness or social relationships. 

The New Economics Foundation (NEF) has a shortlist of 5 ways to safeguard wellbeing in our everyday life. Which one is right for your category or your brand?

1. To connect with people
2. Be active
3. Take notice
4. Keep learning
5. Give

What's the best way for your brand to champion your consumers' wellbeing?