Goodness can give you oomph!

If you're in branding and in Western world you want to be top right quadrant - right? Top right is the place to be. Brands that occupy that space are generally game changers. They've got energy and they're differentiated.

There's now a new axis that can help you get there: the 'goodness' access. Brands that are moving in the market with purpose as the ones that've got oomph! These brands have social energy. They've got great purpose and they know how to be a true social brand. Ideas with social energy are the ones we remember, the forward looking ones, and the ones most likely to be shared by consumers.

In a Havas global study(Social Buisness Study 2010) 86% of consumers want to buy from and do business with brands that share their values and beliefs.

Could a great social idea get your brand moving in the right direction? A great social brand idea is where your brand's goodness and purpose meets it's creativity and energy.